Why Cloudathlete Uses a 90-Day Notice Period – And Why We Believe Clients Should Stay Because They Want To
In the sports technology sector, long, restrictive contracts have become the norm. Multi-year lock-ins. Heavy penalties for exit. Complex clauses that make it difficult—or in some cases impossible—for organisations to move away from a provider without disruption.
At Cloudathlete, we take a different view.
We believe sports organisations—from National Governing Bodies to clubs and universities—should choose a platform because it is the best solution for them today and tomorrow, not because a contract has them trapped.
That principle is reflected in one of the most important parts of our commercial model:
a simple, transparent 90-day notice period.
Trust over lock-in
Our 90-day notice period is intentionally short. It exists to give organisations flexibility, confidence, and the freedom to evolve. If at any point a client feels Cloudathlete is no longer right for them, they can leave without penalty, and without years of additional financial commitment.
This approach stands on a simple belief:
If we continue to innovate, deliver value, and provide exceptional support, our clients will stay because they want to—not because they have to.
Trust isn’t created through restrictive terms. It’s created through performance, transparency, and partnership.
Why we avoid “iron-clad” contracts
Long, inflexible agreements may benefit a supplier’s cashflow, but they rarely benefit the customer. They can:
- Inhibit organisational change
- Reduce bargaining power
- Slow innovation
- Lock you into legacy systems
- Create tension at exactly the time you need trust and support
Cloudathlete was built with an entirely different philosophy. We want to be accountable, agile, and aligned with each client’s needs. If our platform stops being the right fit, a rigid contract only delays the inevitable—and benefits no one.
Our incentives are simple: keep delivering value so you never want to leave.
A notice period that supports continuity and good governance
Our 90-day window is long enough to ensure a smooth transition—whether that’s exporting member data, migrating event history, or handing over integrations—but short enough to preserve freedom of choice.
During this period, we:
- Provide full data exports in machine-readable formats
- Assist with transitions and integrations
- Maintain full system support throughout
- Ensure access to logs, reporting, and historical activity
- Support your technical teams to prevent disruption
We believe that organisations deserve clarity and control over their own systems and data, always.
Delivering value is the best retention strategy
Cloudathlete’s model is built on continuous improvement – new modules, smart automation, multilingual support, CloudIQ agent features, cross-platform integrations, performance enhancements, and an ever-expanding ecosystem of tools for NGBs and clubs.
We invest heavily in evolving the platform precisely because we know our clients have the freedom to choose.
We earn loyalty through innovation, not obligation.
A partnership mindset
The sports industry is built on relationships and shared purpose. Our notice period is a reflection of our commitment to:
- Transparency
- Fairness
- Flexibility
- Long-term partnership
- And respect for each organisation’s autonomy
We would rather work with clients who want to be part of the Cloudathlete ecosystem than those who feel stuck inside it.
Our 90-day notice period isn’t a legal loophole – it’s a philosophy.
In summary
Cloudathlete’s contractual approach exists to support—not restrict—our clients:
- 90-day notice for maximum freedom
- No lock-ins designed to trap organisations
- Open data exports and transition support
- Trust-based partnerships rather than dependency
- Retention through innovation, not contract enforcement
We don’t want customers who are locked in.
We want customers who choose to stay – because Cloudathlete helps them deliver better sport, better experiences, and better outcomes.
