Silver Linings
The soul of Cloudathlete
At Cloudathlete, we’ve always believed that sport can change lives. Silver Linings is our way of making that belief real – by offering our platform, our people, and our time to help those who need it most.
From providing tech access to underserved clubs to amplifying the voices of emerging leaders, Silver Linings is here to unlock potential and remove barriers.
Where sport meets compassion. Silver Linings is our philanthropic initiative – helping communities, clubs, and athletes access opportunity, technology, and support.
Introducing FixtureHub
FixtureHub is our latest Silver Linings project: a free tool to help clubs, schools, and community organisers run their competitions with ease.
With FixtureHub you can generate fixtures for a season in seconds, record scores quickly, and share live standings on a public webpage – all at no cost. It’s designed to save time for the volunteers and teachers who keep sport alive, making competition management simple, transparent, and accessible to everyone.
2025: Table Tennis England 'Pride of Table Tennis' Awards - Lead Sponsor
The annual Cloudathlete Pride of Table Tennis Awards seeks to honour the volunteers, officials, coaches and personalities who are the heartbeat of our sport and without them, our great sport would not be able to flourish and grow.
Cloudathlete is passionate about the invaluable role volunteers play in sport and is proud to be the lead sponsor of the event.
Cloudathlete Pride of Table Tennis Awards
2024-25: Fiona Kesteven
Growing up, Fiona trained as a gymnast to a regional/national level. Upon moving to Sheffield for her studies, she took up springboard and highboard diving, reaching a national level.
After finishing her diving career, she felt lost without the structure of a sport to train for and began running.
Discovering a natural talent for running, she connected with a community of like-minded individuals who encouraged her to try triathlon.
Cloudathlete awarded Fi funds for entry to events and sports equipment.
https://triathlon.org/athletes/profile/104426/fiona-kesteven
The Silver Linings Three Pillars
Silver Linings is the soul of Cloudathlete. Not just a product. A purpose.
Access & Inclusion
We provide free or subsidised access to the Cloudathlete platform for clubs and athletes from marginalised or underfunded communities.
Micro-Grants & Mentoring
Supporting small initiatives with big heart – from £500 grants to leadership mentoring for young changemakers in sport.
Recognition & Events
We’re developing an annual awards programme to spotlight unsung heroes and celebrate impact across sport.
