The Missing Link in Sports Technology

Most digital platforms used by National Governing Bodies are built for the centre.

Clubs are treated as an afterthought – given limited tools, bolt-on systems, or entirely separate platforms that fracture data, dilute standards and create unnecessary friction across the sport.

Cloudathlete takes a fundamentally different approach.

One Feature Suite – From NGB to Club

Cloudathlete is designed so that NGBs and their clubs operate on the same powerful digital infrastructure.

Not a cut-down version.
Not a separate system.
Not a second-class experience.

Clubs access the same core capabilities as the governing body – scaled appropriately by role and permissions – creating consistency, clarity and trust across the entire sport.

This is a critical distinction, and one that has no true competitive equivalent.

What This Means in Practice

Shared Communication Infrastructure

NGBs and clubs use the same broadcast and marketing tools – enabling aligned messaging, consistent branding and faster information flow from national to local level.

Unified Web & Content Tools

Clubs can create webpages, event hubs and content using the same platform as the NGB, ensuring a consistent digital experience across the sport – without developers or external agencies.

End-to-End Event & Competition Management

From national championships to local club events, everything runs through the same system – entries, payments, schedules, results and reporting – reducing duplication and improving visibility.

Integrated Financial Infrastructure

Clubs benefit from the same payment gateways, finance tooling and reporting standards as the NGB, creating transparency and reducing reconciliation headaches across the network.

Common Forms, Surveys & Assessments

Affiliation, safeguarding, licensing, surveys and assessments are built once and used everywhere – ensuring data consistency, governance alignment and lower admin burden.

Why This Matters

When clubs and NGBs use different systems:

• Data becomes fragmented
• Standards drift
• Communication slows
• Trust erodes
• Admin increases

When they use the same infrastructure:

• Clubs feel supported, not dictated to
• NGBs gain real insight, not delayed reports
• Best practice spreads faster
• Innovation scales
• The sport moves forward together

Cloudathlete doesn’t just support governance – it strengthens the relationship between national and local levels.

A Platform Built for Alignment, Not Control

Cloudathlete isn’t about centralising power.
It’s about sharing capability.

By giving clubs access to the same digital tools as the NGB, Cloudathlete creates a level playing field – where everyone works from the same data, the same systems, and the same standards.

That’s how sports modernise sustainably.
And it’s why Cloudathlete stands apart.

Cloudathlete

One infrastructure. One feature suite. Every level of the sport.